A comprehensive trade fair with 25 years of history, returning at its largest ever scale

Beautyworld Japan Tokyo boasts a 25-year history as the best place for beauty suppliers to expand their sales channels in the region. Held every May, exhibitors gather from Japan and overseas to showcase their latest products and find new customers. In 2022, the fair expanded across eight halls to reach its largest ever scale, attracting around 60,000 visitors to cement the most successful edition to date.

Beauty and wellness preferences are constantly evolving, and these changes have been even more noticeable amid the pandemic, particularly in the fields of beauty equipment, cosmetics and health. These changes mean that opportunities in the industry are expanding. Beautyworld Japan Tokyo is the best launching pad to develop your sales channels in the Japanese market and increase your presence in the industry.

The largest trade fair for beauty products in Japan!

• An ideal platform to discover the inspiring trends & products the Japanese beauty market has to offer
• Halls and zones are envisioned to cover all beauty products, techniques and services in the Japanese beauty industry